The Anthro Studio Projects and Surveys
Gen Z and belief systems
Recruiting in progress - in these turbulent times, how are gen Z dealing?
Counter behavior to AI
Coming soon
Career start or change for young adults and late career
Starting soon - both young adults graduating college and older adults who face burnout or lay offs are both figuring out their career.
TBD
TBD
Research Methodologies: Insights That Drive Solutions
Qualitative Research Techniques
Humans are in essence irrational and behavior can be unpredictable. Utilizing interviews, ethnographic studies, and contextual inquiries, we delve into the rich nuances of user experiences. This qualitative approach provides invaluable insight into the motivations and behaviors that shape consumer interactions with products.
Customized Actionable Insights
Our research culminates in tailored reports that articulate key findings and strategic recommendations. We partner with teams to ensure these insights lead to actionable changes, ultimately enhancing product performance and user satisfaction.
Usability Testing Protocols
We conduct rigorous usability tests to pinpoint friction points within user interfaces. These tests help us identify specific barriers that users encounter, enabling teams to enhance product usability effectively and efficiently.
Journey Mapping
1) Proto Journeys: We facilitate collaborative workshops that visualize user journeys, highlighting critical touchpoints. By mapping out these experiences, teams can gain a comprehensive understanding of user needs and pain points, driving impactful design improvements. 2) Journeys based on research: We conduct in depth research to create a journey. 3) A combination of 1 and 2 to identify assumptions vs actual occurrences.